Foreign tire companies to accelerate development and promotion

Through media on in China foreign rubber tire Enterprise first half of of brand, and market, and marketing and research activities do of combs, in hard investment deep China market aspects, foreign-funded enterprises first half of except "expanded project investment, overweight China market" outside, while, more attention products development and detection, build leading of development institutions; in brand spread and service innovation, and enhanced soft strength aspects, e-commerce gradually Mexicali, marketing means has upgrade, brand image promotion efforts increased.
Building a leading research and development institutions
Diverse market needs, foreign-owned tire company to improve market responsiveness and technical support capacity, increased investment in local research and development in order to better serve the Chinese market.
On January 31, the Michelin research and Development Center (Shanghai) officially opened the new premises. Chemical raw materials in the global Michelin, 2/3 was sent to the Research Center for testing, validation. And it will focus on participating in a series of prototype tires performance analysis and design of passenger car tyres and other research and development work, to meet the user's habits and expectations.
On March 26, the Goodyear Rubber Company officially launched China's first research and Development Center in pulandian factory. New research and Development Center will expand the Goodyear product range, speed time to market faster.
Not long ago, the continental brand tire's first research and Development Center in China for a successful completion of the project. It is understood that the facilities with a total investment of more than 29 million yuan each year to meet demand for professional testing of about 6,000 tires. After it was put into operation, continental tire in its home market of new product development cycle significantly shortened by about 30%, to further strengthen its research and development in the Asia-Pacific market. Continental tire training center in China will be formally put into operation this year.
On April 13, the continental investment in cooperation with the China Automotive technology and Research Center Test Center officially started. Test Center is located in Yancheng, Jiangsu, an area of 2500 square meters, containing offices and test workshop. Will provide a systematic testing and vehicle applications, such as advanced electronic braking systems, performance tires and other products, expanding the research and development capabilities of local security system solutions. Test Center is expected to formally put into use after 1 year.
It is understood that GITI company are to build tire proving ground. The project undertaken by Anhui GITI Tire Co, with a total investment of 56.5 million Yuan, covers an area of 173,400 square meters (approximately 260 acres). Tire test field include a wetland performance test, NVH test road, dry, ISO noise performance test road test tracks.
In response to the increasing rolling resistance test, Bridgestone (Tianjin) limited investment of 6.766 million Yuan to purchase 2 sets of rolling resistance tire testing machine, into use you have cars, truck tire rolling resistance coefficient self-test capability. Prior to this, the company is the tire to the Japan Technical Center for testing.
E-commerce becoming climate
As a consumer of automotive aftermarket, foreign-owned tire companies in the traditional sales model deep plowing and at the same time, e-commerce sales channel have also made significant progress.
This year, Michelin added Kristin day cats official store online, and launched in December last year following plus retail site built by Michelin tyreplus O2O solutions for the auto after-sales service market in providing high quality and authentic at the same time, allowing consumers to enjoy the relaxation and professional, high quality service.
Goodyear (China) company in a Wal-Mart supermarkets stores in China to set up designated by Goodyear "tire wall" sales, full-time sales staff provide detailed on-site consultation guide services in supermarkets and stores to buy tires customers with free installation service. In Shenzhen, two pilots has been put into use in Shanghai, is expected to extend to future 50 Wal-Mart stores nationwide.